American Airlines has been on their way into bankruptcy for many years now, and within the last 8 months finally filed for it officially. There are possible signs though, that point to this company now being on the upside and on their way to recovery. The parent company of American Airlines is called AMR Corp, and that spoke of that just this week they had an incoming revenue record set in regards to how many passengers were in their planes recently. AMR is doing whatever needs to be done in order to keep their business on the ground. Tiny measures are being taken such as less baggage, making labor rate negotiations and also budgeting in various other areas. While American is one of the biggest airlines, it is still competing with Delta and United, which are similar and are currently not facing financial struggles, this poses as a problem to American.
In order to improve their rankings airport annalist’s state that they need to really put their focus on the big spenders that travel, and making the necessary accommodations for their requests. Broadening their presence in both the west and east coast is vital, as they do not have as much coverage on either coast. Discussion about merging companies is in the air, though AMR CEO Thomas Horton says that they are considering the option, but are not ready to close other options just yet. Much of the decision will lie with the bankruptcy creditors who will consider all the options and weigh the wisest possible outcomes. As a result of their bankruptcy, American is trying to improve their rankings even on the littlest details, such as lost baggage complaints and cancelled flights, etc. These percentages are improving though they still remain under the government’s desired average. At this point the CEO claims that their company is fighting to remain independent, with hopes that they will rise from this struggle as a strong company.